Stock Watch: GOOG Competitor? Cuil

July 28, 2008 10:52 PM

run.jpgFormer employees of Google have launched what may prove to be the stongest bid yet to make serious inroads into GOOG’s strength - search. The company is named Cuil and is pronounced “cool”. They claim to be a far superior search than GOOG in both pages indexed and quality of output (this begs the question why MSFT cannot do this, but that’s another topic). They claim that they will index 120 billion web pages. The last count of GOOG’s index was just over 8 billion, but they will not disclose how many pages they index currently.  

An article on Cuil can be read on CNN Money by clicking HERE.

If any of this pans out, GOOG investors are likely to get very nervous, but that is way too early to know. GOOG clearly is the king of search. My concern - long term - is even is Cuil is not the answer, there will be more comers. Someone will eventually make an inroad, most likely. The chart clearly says avoid it anyhow for now. But longer term, this could be an issue if another player takes significant share. I would personally run from GOOG stock as the chart clearly says avoid. Long term, who knows.

Cuil’s site is: Here

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